Leveraging AI for the Tedious 80%: Speeding Up SEO and Content Drafts in the Agency.

I view AI not as a threat, but as a seriously effective, though slightly robotic, colleague. The greatest immediate value of AI in web and digital marketing is its ability to handle the soul-crushing, high-volume, repetitive tasks: the “tedious 80%” of the work.

The machine does the work, the man thinks.

Herman Hollerith

This dramatically accelerates our project timelines and reduces costs for our clients. By delegating data gathering and initial drafts to AI, we are freed up to focus entirely on the strategic architecture of our systems and the critical human communication that requires empathy and nuance. AI is my co-pilot, and its best use is making my human-led strategy smarter and faster. I just don’t let it touch the project budget yet.